Since 2005 we have had the privilege of attending more than 2,000 introductory meetings with companies. Based on that experience, here are few tips to help founding teams prepare for a financing meeting.
Plan to bring at most three people. The CEO and a cofounder, if applicable, and the chief technical person will be enough. The person who understands the market opportunity and the competition best should attend. Some bring their chief financial officer, which is not necessary. Your CEO should be able to speak to financial questions.
This presentation should look very different from the pitch you give to sales prospects. We are not buying your product. You need to demonstrate how great your team is, where your company fits into the world, and how well your group is suited to capitalize on the opportunity.
Come well prepared with a compelling deck, but don’t let the presentation and the plans you have for this meeting take over. A robust two-way discussion is the best. We will tell you what investors are looking for.
It’s important that the meeting not run over its allotted time, typically an hour. Therefore, your deck should take no more than 30 minutes to deliver when not interrupted; with introductions, questions, and discussion, you should be right on time. The CEO should deliver the bulk of the presentation, with others responding to questions.
Any initial meeting is a two-way street. Come prepared, not just with information about your company but with what you are looking for in a financing partner. A second meeting will be your reward to prepare your business expansion. Contact us now, the first meeting is free of charge.