Why you should invest in Smart Cities


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Smart cities are the urban landscapes of the future. Powered by the connectivity of the Internet of Things (IoT), smart cities collect data on a variety of factors and employ them to make cities more sustainable. The smart city market is expected to hit 35 billion USD by 2020. Many cities have innovation offices implementing smart city technologies. Business leaders should engage with these that have a vision and understanding of their local needs.

Here are three reasons why business leaders should take advantage of this key moment in smart city development:

  • City rules shape how energy is used and how buildings are designed. As digital infrastructure evolves, the rules that govern it will become only more complex.
  • The people needs ought to shape how a city develops. But frequently, poor communication between the public and private sectors prevents this. Companies that will be affected must start weighing in on policy and planning now.
  • Companies such as Uber, Lyft, Expedia and Airbnb have already started to employ technology to meet local transportation and lodging needs. Retailers, restaurants and other service providers can use real-time data to analyze likely consumer choices and adjust pricing accordingly.

Five years ago, it would have been difficult to imagine Airbnb’s experience market or Amazon’s drone delivery. But with smart cities, the companies that dream the biggest for the future will get the best returns.

Smart cities are best positioned to accommodate growing populations, cut down on traffic, provide energy efficiency improvements, reduce infrastructure expenses, modernize public transportation, and provide everyone a greater standard of living. It’s time for city planners and business leaders to fully embrace technology that is changing our lives for the better, and develop the smart cities of the future.

Why to invest in water industry


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The global bottled water market is characterized by tough competition. Leading companies operating in this market are PepsiCo, Nestle Waters, Coca Cola, Danone, and Mountain Valley Spring Company. Market players are increasingly focused on providing consumers with functional and flavored bottled water and secure their position further. Top companies are also focusing on emerging markets and benefiting by getting promising returns.

According the United Nations, the global bottled water market will be worth US$307 Billion by 2024, expanding at a 7% CAGR from 2016 to 2024. Based on product, the market is anticipated to be led by still bottled water for the rest of the forecast period. The still bottled water segment is estimated to account for 78% of the market by 2024. The growing number of health-conscious consumers worldwide will be a chief driver for the growth of this segment. The increase in the number of consumers suffering from diabetes will also help fuel the demand for still bottled water as compared to other product variants that may contain artificial sweeteners and other such ingredients. By geography, it is predicted that the emerging nations in the Middle East and Africa, Latin America, and Asia Pacific will be most lucrative in the years to come.

Also, the growing number of educated and health conscious people across the globe is increasing and this is creating a huge demand for hygienic food and drinks. The hygiene standard has therefore increased tremendously over the last few decades in developed nations and this trend is fast catching up in developing nations such as China and India. All these factors are expected to encourage the growth of the global bottled water market.

Recently we have helped a mid-market player to enter the South-East Asia market. You are ready to expand your business. Please contact us. The first consulting hour is free.

How the food industry is changing


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Today, there is almost an infinite selection of product, and content at the click of a button. This created a new problem for brands. As more content fights for our attention, product discovery has become an increasingly valuable business. Retailers and brands are partnering to connect with customers in new ways.

Amazon has declared war on brands. It will use algorithm to find a product that matches your preferences for a lower price. It will figure out the best deal and most likely trade you into the highest-margin product for them which will be Amazon toothpaste. But, it is not just about Amazon. Let’s say the fridge could use its connectivity to talk to your phone and let you know that you need eggs, creating an ecosystem. By extending our ecosystem we can have the fridge order the eggs from the grocery store. Amazingly, this is already starting to happen today. Connected kitchen appliances can identify ingredients, cook meals, and recommend personalized nutrition for the family.

Food retail of the future will be delivered through tight collaboration between smart merchants and supply chain teams, enabled by a digital platform strategy that allows you to capture data, experiment, build machine intelligence and create deep and lasting partnerships.

We see five main structural trends starting to transform food over the longer term:

  • Vertical agriculture: Today we are beginning to see signs of viability from indoor agriculture, where sensors, algorithms, data fusion, machine perception, and robotics come together to remove many of the labor and yield constraints of existing outdoor farming methods;
  • Intelligent food grids: Smaller, automated warehouses, operating closer to city centers, with goods fulfilled through small autonomous electric vehicles able to deliver fresh food to smaller merchants;
  • Advanced food manufacturing: Advances in bioscience and material science couples with changes in customer preferences will impact how and where our food is produced;
  • Borderless retailing: The retail store is going borderless, it will appear in many forms, satisfying a diverse set of needs. Backed by a globally efficient supply chain and predictive inventory management;
  • Augmented humanity: The biggest differentiators moving forward will involve making strategic bets with either human capital in developing your technology capability, or financial capital in bringing an efficient food experience to each of the communities you serve.

The food industry is evolving at such a rapid rate, and retailers, distributors, and producers need to rethink their business models and focus on innovation to succeed in this evolving market. We are passionate about partnering with ambitious leaders who are up for the challenge. Is that you? We’d love to hear from you.

Why to Invest in Iran


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Iran is at the cross-road of the Middle East, Asia and Europe with direct land and waterway access to 15 countries with a total population of 550 million. The country holds the second largest natural gas reserves in the world (17%), the fourth largest oil reserves (10%), and others natural resources including copper, zinc, cobalt, iron, lead, manganese and sulfur. The country’s transportation network includes 12.000 km of railway, 220.000 km of roads, 19M airlines passengers, and 9 commercial ports trading with over 80 foreign ports via 35 container lines. Iran’s GDP consisted of 9% in agriculture, 17% in oil and gas, 13% in manufacturing and mining, 9% in construction and the remaining 53% in services.

Iran produces a wide range of manufactured commodities, such as telecommunications equipment, industrial machinery, paper, rubber products, steel, food products, wood and leather products, textiles, pharmaceuticals, and well-known hand-woven carpets. Also, considering the key role of transportation in economic development, the country produces 1.4 million cars, Iran focus on the decrease in energy consumption, increase of safety, and the construction and renovation of roads.

Agri-food & Packaging sector has a huge potential for investors. Over 12k entities are engaged in the Iranian food industry, employing more than 330k people. Investments now total 7.7 billion USD, or 18% of total investment in the industry sector. The exports range around 1 billion USD per year, and the main export items are confectionary, dairy products, tomato paste, fruit juice and concentrate, mineral water, and pasta.

Iran’s financial market is heavily bank-oriented, where 89% of businesses finance their investments from the banks. Foreign assets constitute 14% of the banks’ assets and foreign exchange loans and deposits constitute 11% of their liabilities. The Foreign Investment Promotion and Protection Act (FIPPA) governs direct foreign investment in Iran, including all types of project financing such as civil participation, buy-back, countertrade and various BOT schemes. Many positive measures make the country more business friendly, including streamlining procedures for business registration, enforcing contracts, obtaining construction permits, company taxation and trade inspection.

Recently Salina inked a partnership with Sam Market Development, a consulting firm based in Iran. With this new partner, we can now assist you to enter in one of the most dynamic market in The Middle East region. Please contact us to claim your 1-hour free consulting to see how we can support your projects.

Why you should invest in Solar Energy


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The global solar energy industry is expected to reach 422 billion USD by 2022 from 86 billion in 2015. The growth of the solar energy market is driven by increase in environmental pollution and provision of government incentives & tax rebates to install solar panels. Also, decrease in water footprint associated with solar energy systems has fueled their demand in power generation sectors.

Based on technology, the global solar energy industry is bifurcated into photovoltaic cells and concentrated solar power systems (CSP). The market is divided into first, second, and third generation. Applications covered include agriculture & horticulture, transportation, and architecture. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Increase in photovoltaic applications have fueled the demand for first-generation cells. The third-generation cells segment is expected to show high growth rate owing to ongoing R&D and increase in efficiency of solar panels. However, the geographical footprint has affected the solar energy market, but increased investments in R&D and increase in adoption of solar storage systems are expected to boost the demand for solar energy systems.

Emerging economies such as China and Japan have significantly increased the production of solar technologies. Moreover, North America and Europe have largely focused on researches to maximize the solar potential. Middle East and Africa have also gained traction owing to increase in applications of solar energy for power generation, agriculture, and architecture. The competition has significantly increased among manufacturers with the development in photovoltaic-based power distribution systems. Moreover, the price of solar modules differs significantly in regions of Europe and Asia-Pacific, as the market is demand oriented.

With the rise in demand for PV installations, the adoption of storage grid is projected to increase, which fuels the demand for lithium ion-powered battery for solar energy storage and increase the solar energy market growth.  In addition, government incentives for solar panel installations have fueled the market growth. For example, the market in Israel is expected to grow at a CAGR of 25% from 2016 to 2022.

Since 2005 we help companies in the renewable energy’s industry to enter new markets. Want to know more about our expertise? Book your 1-hour free consulting by calling or emailing us.