Salina celebrates its 12th birthday!

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In twelve years Salina Consultants has supported their clients’ expansion worldwide which allow us to be present in eleven countries, on the fourth continents, with a team of thirty-four local consultants.

Thanks to our strategy of increasing the headcount in our Paris office, we allowed eight companies to enter new markets in the last twelve months. The European markets are weakening up and are now gaining more markets shares. Indeed, leading exporters have significantly increased their presence in China, Japan, Singapore and Indonesia. We are proud of supporting our clients in such performances.

The acceleration of the middle-class’s global market gives companies many new business’ opportunities. We strongly recommend you subscribe to our latest news, to gain more markets shares rapidly. In the next three years the middle-class global market will reach a historic milestone. Knowing that 88% of the new entrants in the middle-class market are Asian, and that they will almost double their spending which represent one third of the global economy, our offices in China, Singapore, Indonesia, Thailand, Cambodia and Vietnam, will be the best interlocutors for your business expansion.

You already can evaluate your capacities to enter new markets, in visiting our website and take our test. It will lead you to a 1-hour free consulting session. During this session, we will listen your objectives and see how we can work together. We are looking to work with you soon!

How many business opportunities are you missing?

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Market analysis generates business opportunities. It’s that simple! By properly researching your market, you get one step ahead. You have an advantage against your competitors. The power of information is outstanding when it comes to market analysis. The information you find can guide your most important strategic business decisions and usually, if done properly, the findings and conclusions you reach have a value that exceeds the cost of the research itself.

So here are top 10 benefits of market analysis:

  1. Guides your communication with current and potential customers. Once you have your results, you should have enough ammunition to formulate the most effective way to communicate to your customers.
  2. Helps you identify opportunities in the marketplace. A new product you have planned may not be what your market wants or needs. You may then decide to make modifications on what you are going to offer to suit your audience.
  3. Helps you minimize risks. You may find all the information you need to decide whether to take action on a particular subject.
  4. Measures your reputation. Finds out just where you are and then, according to the results, you can take action to change perception.
  5. Identifies potential problems. You can get consumers’ reactions to a new product or service when it is still being developed. This should enlighten any further development so it suits its intended market.
  6. Helps you plan ahead. Estimate the likely sales of a new product/service and the advertising expenditure required to achieve maximum profits.
  7. Help you establish trends. You’ll have a lot of data to analyze your customers and establish any trends.
  8. Helps you establish your market positioning. Information helps you benchmark and monitor your progress, which can be useful to make decisions and take action.
  9. Determine the most persuasive ‘promise’. It needs to be simple and the analysis can help you define what your brand’s promise is.
  10. Find that compromise. By going straight to the target audience, you will gain thoughts and opinions. It helps gain a new angle, hopefully a compromise in just how you are going to go about a new launch, a new brand or a brand repositioning.

In a nutshell, market analysis is an invaluable tool that, at first, might seem expensive and slow, but it’s nothing more than an investment. As one of our very good clients always says, “Best to measure twice and cut once to maximize your returns”.

You want to seize more business opportunities and gain market shares? Contact us to review your objective.

How to enter Chinese market

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In 2016, China GDP growth to 6.7%. China’s 13th Five-Year Plan (2016-2020) calls for ambitious policy reforms to “comprehensively build a moderately prosperous society” by doubling 2010 GDP and per capita incomes by 2020. This will require China to maintain an average of 6.5% annual GDP growth over the plan’s five-year period. Significant market potential exists for foreign companies, particularly those operating in industries such as energy efficiency, clean technology, and healthcare, where critical Chinese needs provide an opportunity for mutual benefit.

As always, companies should consider their own resources, previous export or business experience abroad, and long-term business strategy before entering the China market. Representation in China by a Chinese agent, distributors, or partners who can provide essential local knowledge and contacts will be critical for success. Intellectual property rights holders should understand how to protect their IP under Chinese law before entering the China market, and should conduct thorough due diligence on potential partners or buyers before entering into any transaction. Foreign companies have a wide range of options for corporate formation in China, including Wholly Foreign Owned Enterprises, Joint Ventures, Representative Offices, and other investment vehicles. Each option has its own advantages, disadvantages, and risks.

In general, international companies continue to feel that China’s growing middle class will lead to market opportunities across a number of industries, such as: consumer-based industries and the services sector. Consumer-based and services sector companies view e-commerce as an explosive area for growth. Companies in the services sector by a wide margin (71%) expect to benefit from the globalization of Chinese companies and increased outbound investment. Companies in the industrial and resources industries expect to benefit from China’s urbanization push and continued support for infrastructure projects. Companies offering clean energy goods or services stand to benefit from stronger environmental regulation and more stringent emissions standards.

If you want to know more about how to enter Chinese market, we, Salina Consultants and our Chinese partner, Asia Perspective, will be delighted to offer you 1-hour free consulting to hear your objective.

Business opportunities in Singapore

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The city state of Singapore has established itself as the gateway to Association of South East Asian Nations (ASEAN). Offering foreign companies access to an English-speaking business environment, highly skilled workforce, and the single most business friendly legal and tax system in the World, Singapore is the ideal starting point for companies seeking to expand into the Asia Pacific region.

The World Bank ranked Singapore the easiest place to do business in the world. Five reasons companies should consider exporting to Singapore are:

  • Major distribution and logistics hub and gateway to the ASEAN region
  • Lack of corruption
  • Favorable tax codes
  • Strong intellectual property protection
  • English speaking population

Singapore’s distribution and sales channels are simple, direct and open to the participation of foreign firms. Because of Singapore’s role as a regional hub, most local distributors will also have knowledge of regional distribution rules and regulations. Exporters will find a promising market for the following industry sectors in Singapore: semiconductors, oil and gas, aircraft and parts, medical devices, telecommunication equipment, computer hardware, software and peripherals, environmental control equipment, industrial automation, laboratory and scientific equipment, and education.

The following are major infrastructure projects, significant government procurements and business opportunities in Singapore:

  • US$500 million second Liquid National Gas (LNG) terminal is being finalized;
  • US$150 million Very Large Floating Structure (VLFS) tender for petrochemical storage is postponed to 2018 due to the downturn in the oil and gas sector;
  • US$580 million blueprint to grow the clean energy industry in Singapore;
  • By 2030, five new public hospitals and up to twelve more polyclinics will be built;
  • A new 300-bed hospital for infectious disease will be built and is expected to be ready by 2018;
  • A new US$135 million National Heart Center building is currently being built at the Singapore General Hospital and scheduled for completion in 2020;
  • Construction of Singapore Changi Airport Terminal 4 and Terminal 5 and a third runway;
  • US$2.6 billion Phase 3 and 4 port expansion at Pasir Panjang Terminal;
  • Advanced water technology and infrastructure in areas such as filtering and purifying machinery and apparatus, technologies involving wastewater recycling and treatment, and desalination technologies;
  • Singapore Government ICT tenders of more than US$1.9 billion;
  • And the Smart Nation Initiatives.

These are the largest business opportunities in Singapore, much more are available. If you want to know more about how to enter this exciting market, please contact us for a 1-hour free consulting meeting to hear your objective.

The new French market opportunity

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As the world’s fifth largest economy, centrally located within the European Union, there is strong competition for market share in all French industrial and service sectors. Positioned at the heart of the world’s largest market, France offers a favorable economic environment to potential exporters. The new French government believes in the digital economy, and the high percentage of French students pursuing new technology programs is booming.  France is the next big thing in the world economy, creating a buzz around the French start-up ecosystem.

France has a large number of incubators hosting a wide range of start-ups in diverse industry sectors. There are incubators for the tourism industry as well as the energy, aerospace, social media, life sciences, biotechnology, and health industries. For example, the Medecin incubator in the Paris region provides start-ups with access to a large community of hospitals, research facilities, clinics, and pharmaceuticals aiming to attract the most innovative health technologies to the area.  The incubator hosts approximately 200 innovative SME firms in their cluster and aims to make the Paris region one of the top three healthcare excellence centers in the world.

In December 2016, it was announced that French billionaire Xavier Niel would help finance the world’s largest start-up space in Paris, called Station F.  Facebook and several venture capital firms have already set up shops.  The campus will have 3,000 desks with the idea being to have start-ups pay a mere 195 euros for desk space per month with minimal contractual requirements.

Many large firms operating in France are searching for the next new technology to disrupt their industry and investing early on, providing capital, access to experts and office space.  Safran, Cisco, Airbus, and GE fall into this category. Many of these firms work with venture capitalists or develop their own investment funds to provide the resources start-ups need to grow and commercialize their products.  As a result, entrepreneurs in Europe or elsewhere, have a wide range of options to choose from.

International companies should note that the French government provides extensive support for innovative firms seeking to grow, especially during the early stage. Start-ups have access to a wide range of tax breaks, hiring incentive packages, grants, consultants and competitive financing packages that make it very attractive for entrepreneurs to explore innovative ideas. Start-ups in France have raised $2.7 billion in 2016, compared to the 2015 figure of $1.68 billion.

The French Tech Ticket, sponsored by the French government, is a competitive program to bring more innovative start-ups to France. The competition selects young start-ups in the creation or growth phase from all over the world and provides a financing package for location in one of 41 French incubators for up to one year.

You want to know if you can beneficiate from this exciting and rewarding opportunity and take your company to the next level. We have 12 years’ experience in helping business developing in Europe. Contact us now for a 1-hour free consulting session to hear about your objectives.