Why you should invest in Solar Energy

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The global solar energy industry is expected to reach 422 billion USD by 2022 from 86 billion in 2015. The growth of the solar energy market is driven by increase in environmental pollution and provision of government incentives & tax rebates to install solar panels. Also, decrease in water footprint associated with solar energy systems has fueled their demand in power generation sectors.

Based on technology, the global solar energy industry is bifurcated into photovoltaic cells and concentrated solar power systems (CSP). The market is divided into first, second, and third generation. Applications covered include agriculture & horticulture, transportation, and architecture. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Increase in photovoltaic applications have fueled the demand for first-generation cells. The third-generation cells segment is expected to show high growth rate owing to ongoing R&D and increase in efficiency of solar panels. However, the geographical footprint has affected the solar energy market, but increased investments in R&D and increase in adoption of solar storage systems are expected to boost the demand for solar energy systems.

Emerging economies such as China and Japan have significantly increased the production of solar technologies. Moreover, North America and Europe have largely focused on researches to maximize the solar potential. Middle East and Africa have also gained traction owing to increase in applications of solar energy for power generation, agriculture, and architecture. The competition has significantly increased among manufacturers with the development in photovoltaic-based power distribution systems. Moreover, the price of solar modules differs significantly in regions of Europe and Asia-Pacific, as the market is demand oriented.

With the rise in demand for PV installations, the adoption of storage grid is projected to increase, which fuels the demand for lithium ion-powered battery for solar energy storage and increase the solar energy market growth.  In addition, government incentives for solar panel installations have fueled the market growth. For example, the market in Israel is expected to grow at a CAGR of 25% from 2016 to 2022.

Since 2005 we help companies in the renewable energy’s industry to enter new markets. Want to know more about our expertise? Book your 1-hour free consulting by calling or emailing us.

How to enter Chinese market

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In 2016, China GDP growth to 6.7%. China’s 13th Five-Year Plan (2016-2020) calls for ambitious policy reforms to “comprehensively build a moderately prosperous society” by doubling 2010 GDP and per capita incomes by 2020. This will require China to maintain an average of 6.5% annual GDP growth over the plan’s five-year period. Significant market potential exists for foreign companies, particularly those operating in industries such as energy efficiency, clean technology, and healthcare, where critical Chinese needs provide an opportunity for mutual benefit.

As always, companies should consider their own resources, previous export or business experience abroad, and long-term business strategy before entering the China market. Representation in China by a Chinese agent, distributors, or partners who can provide essential local knowledge and contacts will be critical for success. Intellectual property rights holders should understand how to protect their IP under Chinese law before entering the China market, and should conduct thorough due diligence on potential partners or buyers before entering into any transaction. Foreign companies have a wide range of options for corporate formation in China, including Wholly Foreign Owned Enterprises, Joint Ventures, Representative Offices, and other investment vehicles. Each option has its own advantages, disadvantages, and risks.

In general, international companies continue to feel that China’s growing middle class will lead to market opportunities across a number of industries, such as: consumer-based industries and the services sector. Consumer-based and services sector companies view e-commerce as an explosive area for growth. Companies in the services sector by a wide margin (71%) expect to benefit from the globalization of Chinese companies and increased outbound investment. Companies in the industrial and resources industries expect to benefit from China’s urbanization push and continued support for infrastructure projects. Companies offering clean energy goods or services stand to benefit from stronger environmental regulation and more stringent emissions standards.

If you want to know more about how to enter Chinese market, we, Salina Consultants and our Chinese partner, Asia Perspective, will be delighted to offer you 1-hour free consulting to hear your objective.

How to succeed in business partnership

Knowing how to choose a business partner is a key factor in making any growing company successful. A partner can let you leverage their brand to give you more exposure. They could help you win business by offering services that you can’t, while you build out those competencies on your own team. When it works well, a partnership can be just what you need to speed up the growth of your business.

The partnership between a language center and an international business school is a good example of a partnership with mutual benefits. We helped one of our clients to collaborate with a top business school in Singapore to help students reach the necessary languages proficiency for entering the programs. This gave our clients the opportunity of being the leader of the local market. It also allows them to deliver a better experience to their online customers. In return, business school got the benefits of increasing their students’ population.

Partnerships are about getting to market fast, accessing talent and resources as an alternative to an aggressive hiring process. Here are few steps in developing successful partnerships:

  1. Finding the right partner is the same as finding new talents. You’ll be working closely together, so it’s important to have a good connection.
  2. Establishing clear objectives give you benchmarks for measuring a project’s success. Understand what you want to get out of a partnership, and have a solid grasp of your partner’s goals. This will make sure that everyone is aligned on the same vision.
  3. Seeking partners who are experts in a particular area will free you up to focus on your core competencies.
  4. Understanding what makes your business unique will help you negotiate the terms of any agreement. It also helps to determine when you should work with a partner or do the work in-house.
  5. Asking a local firm to look for businesses partner with an established track record.
  6. Communicating frequently to talk through any problems.

These steps will keep confidence levels high on both sides, and means you can deal with any unexpected issues or changes swiftly. You are looking at entering a new market and you need a partner? Contact us for more details on our Business Partnership service.

Is your business ready to grow?

Companies compete in the market in order to win the greatest potential market share, and our role is to bring strategic solutions that support this goal. Clients rely on us to deliver critical insights, which facilitate the best decision-making to expedite business expansion.

We are recognized for our in-depth research and analytical techniques, which we apply by drilling deep into primary and secondary sources, and then by evaluating each situation to bring you the best possible recommendations. Our research is conducted by locally based native speakers within each relevant market. The content of our research includes the size of the opportunity, key trends and drivers, the market structure and key market participants, regulatory issues, customer needs, and other pertinent decision-making criteria.  All our work is entirely customized, and typically goes beyond intelligence to produce true insights and recommendations.

Entering a new market is never easy. The sheer diversity of international markets, multiplied by industries, and other variables makes it difficult for even the most successful companies to use the same approach everywhere. We leverage our client’s business capabilities and existing commercial strategy to create a plan for successful entry, including: channel selection, location analysis, potential partnership and acquisition opportunities, pricing, and other important considerations.

When expanding their presence in international markets our clients’ are seeking to create new market entry strategies. We utilize macroeconomic and demographic data, proprietary intelligence on market indicators and competitors, as well as extensive fieldwork. Global companies considering Merger & Acquisition deals utilize our services in order to peel below the surface and assess the true market worth of a prospect. Investors find our services indispensable in identifying and screening M&A targets, as well as in conducting a thorough market assessment of potential investments ranging in size from privately-owned SMEs, to large publicly owned companies, and state-owned corporations.

In choosing SALINA CONSULTANTS you have the assurance of obtaining both excellence and creative work delivery in combination with a courteous and an ethical attitude. We look forward to developing a successful working relationship to facilitate the implementation of a winning growth strategy for your company.